In today's world when reputations can be threatened within minutes, monitoring social media, even in routine situations, is a must. During a crisis, it should be an essential part of your operations.
Series introduction (October 12, 2011)
Part 1: startting from scratch (October 23, 2011)
Part 2: Setting objectives and measurement (October 23, 2011)
Part 3: Choosing your first social network (November 2, 2011)
Social media monitoring tools should offer you ease of use, a simple look at what matters to you and the ability to link to relevant online content and export what's important to your organization. In fact, monitoring SM should take about 30 minutes of your day or less. It's not time wasted but actually a great way to increase your general situational awareness, enhance your professional development and learn new stuff.
Here's what some experts recommend. In addition, a whole series of social media monitoring tools you can use are listed in the following links:
- on keyword search and basic monitoring
- a list of 30 SM monitoring tools (pay or free)
- A list of 48 SM monitoring platforms (pay or free)
- to get an idea of what's being said about your organization's response to an incident
- to get a better feel for the needs of your audiences impacted by a disaster or a crisis ... enhance your situational awareness
- help dispel rumours and find out what misinformation is being vehiculated on social networks. Here's what a reputed crisis communications expert, Dr Robert Chandler has to say about this:
- engage with key stakeholders and your audiences as a way to promote citizen participation and speed up recovery effort
- social media as emergency information channels and crisis communications tools