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Risk Communication

OfflineGuylaine Maltais

How to get yourself the hero of the day?
Get into a kindergarten and be the one you always dreamed to be for half hour: they will all have eyes and words just for you!

Two or three weeks ago I wrote an about the opportunities we should take to communicate risk basically, even with little ones! I told you I will give you a feedback about the kids reacts. That day was yesterday.

With my proud little girl, we arrived in the classroom where they were all waiting for us to come. She brought the emergency kit in a bag pack. That was almost heavier than her but she was so proud to be my assistant for that period!

You should see (and heard!!!) the kids react when I…

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OfflineGuylaine Maltais

Before FB thumbs up, RT on Twitter, boards of Pinterest, the huge networking and learning possibilities of these SM (and a bunch of others!) offer us (note : I like and use them all thoroughly and soon, I’ll write about them), there is, at the very base, future involved adults, who for now, rely need us to teach them some basics risks comms and attitudes to adopt. Jumping on opportunities to talk with children is a real gift to them.

Spring Break arriving, the daycare educators of my 5 year's old little girl asked parents to come and talk about what they do for living. I m not a florist neither a policewoman, but I m passionate about my job and as kids don't have any disasters background and «bad risk perception» as well as they're like sponge, I really want to jump on this perfect opportunity and introduce myself with my emergency kit! My daughter will indeed be an excellent assistant because she knows the contents and…

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OfflineGuylaine Maltais

Between risk communications and crisis communications, the line is very fine. So fine than sometimes, even emergency professionals have difficulties distinguishing between the two. One is not the other. But if you didn’t invest in risk comms, making your crisis comms effective is going to be harder, for you as emergency managers or professionals and the public we serve.

We see and read a lot of articles about crisis communication and those are necessary tools for your planning efforts. But, risk communication is all about education and prevention. It's where the audiences that you're trying to reach, really get integrated in your planning and become stakeholders.

Our audiences want to be part of the process and are no longer content with just being spectators. So, risk communication is where you start engaging with your citizens or target audience and not…

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  • Jumping on opportuni…
    Patricia Martel says:
    I know that the engagement of school children was a big sucess for the reduce, reuse and recycle programs when they were first introduced. I certainly drove my parents crazy until they got used to recycling.  I believe that it is worth the investment.
    8 weeks ago
  • Why risk communicati…
    Phil Gibson says:
    J'ai neglige le blog ces derniers jours; mais vous pouvez le trouver via mon site web  www.beaumontcommunications.com  Cherchez le Beaublog dans le menu.  Maintenant, je cherche des liens aux autres blogs et Twitter feeds. Je veux que le blog parle plus directement aux interets de ceux qui travail sur le front line et au niveau regional.
     
     
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    2 months ago
  • Why risk communicati…
    Guylaine Maltais says:
    Phil, thank you for your comments!
    I would add on your crisis comm point, the need to plan it before must be a part of the prepardness.
    You are correct, that is exactly why I wanted to started with this article : so many people, event in the emergency prepardness sector misunderstand or are miked up with the two comms. I can understand them,…
    2 months ago
  • Why risk communicati…
    Phil Gibson says:
    By the way, having re-read your excellent contribution you are obviously neither confused nor territorial.  Congratulations on your first english article. 
    2 months ago
  • Why risk communicati…
    Phil Gibson says:
    I've spent a lot of time thinking about this question.  Too much time, in fact.  The distinction that makes the most sense to me is this:

    risk communications is mostly done before the trouble happens;  it is part of  emergency planning and preparedness
    crisis communications is done once the doo-doo hits the fan;   it is part of the emergency…
    2 months ago

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