Social media, properly used, is a communication tool which may be used within an entities overall communication program to more effectively communicate the entities message and build relationships with those to which the entity desires to communicate. 

Social media policies are often established to ensure use of social media meets the entities policies regarding communication. The purpose of this article is to highlight available resources to assist an entity in establishing its social media policy. Some resources one might want to consider are:

• City of Seattle - Social Media Policy
• Mashable - Social Media Policies
• Social Media Governance Policy Database